The new Mazda showroom for The Donalds Group has been designed to meet the brand’s new Visual Identity designed by Bisset Adams, which is based on traditional Japanese values of Origami, Tsubo-Niwa and Kirigami. Situated within Ipswich’s premium Futura Retail Park, the showroom is well placed to help realise the brand’s aspirations.
The six-car showroom ‘makes the cars the stars’, with customers presented with the full line-up of Mazda products upon entry, whilst also placing an emphasis on customer connection; the customer interaction zone focuses on staff interaction with customers, who can learn more about the brand and products through the use of the latest technology.
As brand guardians for Mazda we were well placed to deliver a state-of-the-art facility for The Donalds Group, one of the first new-build showrooms in the UK to adopt the Mazda Visual Identity.
The showroom sits adjacent to a new Volvo showroom, for which we also acted as Architect.